Very recently in the history of the global market, it has become not only fashionable, but highly lucrative to peddle all things “green”. Today consumerism is stronger than ever and thriving in every corner of the world, even the historically red corners. Along with this boon of capitalism and consumerism the world’s inhabitants are becoming increasingly aware of their collective affect on their environment and many begin to look for ways to decrease that affect as much as possible.

This “green” revolution has been spear-headed by the affluent living in developed countries who possess the disposable income necessary to pay for those products which promise to be “Earth-Friendly”, which tend to be much more expensive than their non-green counterparts. A myriad of green products are now being practically thrown at the public by opportunistic companies nimble enough to jump on the 100% organic, completely biodegradable, hormone-free bandwagon.

(more…)